Professional Branding for Encore Students | Brown School at Washington University in St. Louis
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Self-Paced Course: Professional Branding for Encore Students

Lee Koelliker, MA
Director of Career Services, Brown School

Professional Branding for Encore Students: How to Create a Strategic Profile & Network on LinkedIn is a free course to help you make the connections you need and market yourself to prospective employers for your Next Move. The class content will acquaint you with the component parts - and the power - of LinkedIn, while providing suggestions and information that are particularly applicable to major mid- to late-career transitions. This is a self-paced experience that you can complete all in one sitting or over as long as you'd like.

Video Segments
Click on each segment below to view the presentation. Video segments will open in a new window.

  1. The Importance of a Professional Brand for Encore Students (6 minutes)
  2. Developing your Professional Brand and Value Statement (10 minutes)
  3. Articulating your Professional Brand (14 minutes)
  4. LinkedIn Headlines and Summaries (6 minutes)
  5. Experience and Education Sections (11 minutes)
  6. Additional Sections of Skills, Recommendations and Other Useful Categories (10 minutes)
  7. Home Page and How to Find Alumni (14 minutes)
  8. How to Build Real Tangible Networks Using LinkedIn (12 minutes)
  9. Finding a Job and Overall Tips (10 minutes)