How to Develop & Maintain a Strong Brand | Brown School at Washington University in St. Louis
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How to Develop & Maintain a Strong Brand


Friday, February 21, 2014
Preferred registration deadline: February 14th

8:30 - 11:30 a.m.

3 CEUs

Lisa Richter
Managing Principal, Stakeholder Insights

What is a brand…and how do you build the organizational brand you want? Learn attributes of successful branding, and why branding is important to non-profits, businesses and even individuals in managing their careers. This interactive seminar with include a case study of the rebranding process and showcase the organization’s measurable outcomes from the process. Participants will be given an opportunity to “speed-analyze” the brand of your own organization or service. Class size is limited to 30.

$10 Full-time Graduate Student
$30 Brown School Field Instructor
$50 General Admission